In the harsh fluorescent lights of the toy store, Barbie shone – her luscious blonde hair, slender, cinched waist and perfectly tanned skin set one of the first standards of beauty I had ever seen. Would I look like this in the future, I asked blankly at the age of nine. Then my eyes fell on his.
Sasha, a Bratz doll, wore a sparkly silver mini dress with matching heels and transparent jewelry. In her I saw myself, the black girl standing in a sea of white faces. But Sasha was different from me then. She stood powerfully in her individuality instead of being ashamed of it. I grabbed Sasha, said goodbye to Barbie and thanked her for the memories. Then I immersed myself in the world of Bratz.
Sasha was my gateway to the Bratz universe: I collected many versions of her, as well as Cloe, Yasmin and Jade, the other original Bratz dolls. I watched Bratz movies like Bratz: Rock Angelz (2005), Bratz Passion 4 Mode – Diamondz (2006), and Bratz Girlz Really Rock (2008). I even had a Bratz television. One of my guilty pleasures was ordering PC and GameCube games online without my parents’ permission, which I justified by wanting a game that was meant for me. Even though I loved playing video games with my brothers, I was tired of always watching them play mortal combat Where Soul caliber.
Bratz impacted a generation of children who are now adults, giving them another way to express themselves and an ever-changing world to escape into. Over the past two years, the brand has enjoyed a resurgence – in 2021 the company launched its 20th anniversary collection, bringing back iconic original versions of Sasha, Jade, Cloe and Yasmin. The latest iteration of this regrowth comes with an all-new Bratz game, Show your fashionreleasing November 4, 2022. The fashion-loving girls live on, and so do the fans who grew up with them.
Years ago I found my place in the Bratz Rock Angelz (2005) PC game, where I explored the fictional town of Stylesville and completed simple goals like buying cabinets, taking pictures, and arranging magazine layouts. Revisiting the gameplay at 22 makes me realize some of the gameplay that I thought was fun, playing as Jade and interning at your thing magazine, was actually a very toxic work environment led by Burdine Maxwell. After three hours of internship, Maxwell fires Jade and the Bratz girls enthusiastically decide to create their fashion magazine. The game left an impression on me, showing me that I could create my own space and my own opportunities when things don’t go to plan.
Now I can start all over again. Video game publisher Outright Games share that the game will follow Yasmin, Chloe, Jade and Sasha as they pursue careers in fashion media. Trailer shows Bratz girls acting as stylists, attending fashion shows, interviewing characters for fiction Bratz magazine, and competing in photography challenges, all lenses reminiscent of past Bratz games. Could Show your fashion tying together everything that made Bratz games and animated movies so enjoyable? What is the legacy of this franchise and what makes Bratz more relevant than ever in 2022?
The nostalgic sounds of the Bratz universe
Bratz soundtracks are outstanding. Even if you don’t recognize the artist name or song title, hearing one of the songs will bring back a flood of memories if you’re a Bratz fan.