Crocs teams up with Chumbak to launch its first Indian fashion collaboration

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Crocs, Inc., partners with globally inspired Indian lifestyle brand Chumbak to launch the limited-edition Chumbak X Crocs footwear collection. With 3 classic clogs, the ChumbakXCrocs collection is designed to evolve heritage motifs into modern icons to vibrate with the new Indian.

This is Crocs’ first-ever partnership with an Indian brand and is set to launch on the 27thand May 2022 (Friday) at 11 a.m. The ChumbakXCrocs footwear collection will be available at select Crocs offline and online stores and Chumbak, Myntra and Superkicks.

This global partnership integrates iconic Chumbak designs, inspired by Indian art forms, with Crocs signature classic clog. The designs embrace the Crocs proclamation of Come As You Are – inviting everyone to show off their own vibe. Crocs and Chumbak kick off the campaign with “It’s a Vibe” – whatever you feel, whatever you do, wherever you go, when you put on your Chumbak X Crocs Classic Clogs, YOU become the VIBE!

Commenting on the partnership, Sumit Dhingra, Vice President & General Manager, India & SEA said, “Classic clogs are our brand icon and provide the perfect canvas for self-expression, allowing you to show off your individuality. in the most authentic way. In the past, we have partnered with leading brands and personalities such as Balenciaga, Justin Bieber’s Drew House, Post Malone, etc. These collabs were phenomenally successful and sold out within minutes across the globe. This is the very first time India has launched a partnership and it shows our commitment to igniting the Indian market with highly localized products and marketing. Crocs is all about colors, joy, self-expression and Chumbak is a perfect brand to partner with as it celebrates Indian art forms in its own unique way. We bring a truly unique partnership with Chumbak that appeals to urban Indian women.

Inspired by the intricate patterns of Ikat & Paisleys, one of the oldest art forms native to India, the Chumbak X Crocs Classic clogs are a modern take on the heritage art form. Once used as currency on the Silk Road, ikat has been practiced in India for thousands of years. For this collection, traditional Ikat prints feature prominently on the shoes, along with Jibbitz charms inspired by Indian motifs such as the owl, sparrow, elephant and sparrow.

Speaking about the collaboration, Vasant Nangia, CEO of Chumbak, said, “We are delighted to be the first Indian brand to join Crocs in its list of iconic international collaborations. We join coveted brands such as Balenciaga, Beams (Japan), Barneys New York, Liberty London and many more who have launched their limited edition Crocs clogs and helped Crocs become one of the most sought after footwear brands. in the world. Crocs and Chumbak share joy and comfort as part of their brand DNA. With this partnership, Chumbak brings its unique India-inspired designs to the Crocs Classic collection.

The Chumbak x Crocs Classic collection is priced from INR 3995 to INR 4995.

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