As 1990s inspired looks are all the rage in the fashion world, golf apparel has been brought back into the fold with golf shirts appearing on the catwalks, pleated skirts flying off the shelves and sweater vests making a big comeback. Nordstrom is the latest retailer to highlight the nostalgic activewear trend in its New Concepts @ Nordstom program running all month. The capsule showcases 16 golf, tennis, running, training and cycling brands with a focus on combining high style and peak performance in every activity. Golf is at the forefront of the pop-up led by Bogey Boys, producer/rapper Macklemore’s line of golf apparel and accessories.
A selection of the current Bogey Boys collection is now available on the Nordstrom website and a true representation of the fashionable yet accessible golf line which launched last February. Among the pieces is a long-sleeve polo shirt in pink terry with contrasting burgundy detailing, a fun cherry dice logo and a sweater-like fit. Likewise, there is a short-sleeved terrycloth golf shirt in a blue striped design that does not look like the typical golf shirt offering but can still be worn during a casual game.
For a slightly stronger statement, the Leopard Spot Stretch Short Sleeve Button-Up Camp Shirt and Animal Spot Fleece Zip-Up Jacket have a bold style but are made with lightweight, durable stretch fabrics that are perfect for golf. These pieces offer golfers a new way to express themselves on the course without sacrificing any element of performance.
The capsule also includes a few quieter looks like the Embroidered Logo Golf Hat and BB Essentials Fleece Hoodie, which has simple Bogey Boys branding, easy-to-match blue colorways, and is made with comfortable, lightweight fabrics that can be worn or not. the lesson.
Nordstrom’s New Concepts program is the retailer’s version of a pop-up in its physical and digital stores. The intention is to draw attention to exciting new brands and stay ahead of trends in the fashion world. This is the 17th New Concepts collection; previous iterations focused on black designers, the meshing of multicultural backgrounds, American luxury, eclectic gift ideas, and a variety of other innovation-driven themes.
“As summer approaches, we are excited to offer Nordstrom’s customer a fresh take on athletic products,” Sam Lobban, senior vice president of designer and new concepts, said in a press release. . “Whether you’re an elite athlete or just trying a sport for the first time, we hope the Concept 017 offers you something unique and interesting that you may not have seen before.
In addition to Bogey Boys, New Concepts presents Malbon Golf, also in the golf section of the pop-up, Full Court Sport, Lacoste, Palmes, Paterson and Reigning Champ for tennis, 2XU, District Vision, Hoka One One, O Design Studio , On Running and Y-3 for running and training as well as Rapha, MAAP and Pas Normal Studios for cycling.