MDLBEAST is Saudi Arabia’s leading global entertainment and media platform investing in local and international talent and music innovation. The pioneering company is renowned for its flagship music festival, Soundstorm, which takes place in Riyadh and hosts some of the biggest names in the music and entertainment industry every year.
This week, MDLBEAST announced the launch of a new two-day music and arts festival, called Balad Beast, to be held in Jeddah’s old city, Al-Balad, on December 9-10, 2022. event will take place in the historical context of Al Balad, which is also a UNESCO World Heritage Site, will host more than 70 international and local artists from hip-hop, EDM, house and techno genres and will perform on five different stages .
MDLBEAST CEO Ramadan Alharatani said in a statement, “It will be a privilege and an honor to deliver Balad Beast. We know the history and significance of Old Jeddah, and we take our responsibility seriously to ensure that Balad Beast shines a new spotlight on the historic site and opens new eyes to its beauty.
Festival organizers have also promised a high-end lighting and image projection system that will “awaken Al-Balad’s centuries-old surroundings”.