Kanye West loses contract with fashion brand Balenciaga

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With Balenciaga severing ties, West has lost one of its closest and oldest partners in the world of luxury fashion.

By Folayemi OladimejI

Luxury fashion brand Balenciaga has officially severed ties with billionaire rapper and longtime collaborator Kanye West following his recent string of anti-Semitic and offensive remarks.

Kanye Omari West is an American rapper, singer, songwriter, record producer, and fashion designer. He is one of the most critically acclaimed artists of the 21st century and is considered one of the most influential hip-hop artists of all time.

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Balenciaga began to distance himself from West after his controversial appearance on the Drink Champs podcast released last week, where he falsely claimed that George Floyd was not murdered but killed by fentanyl.

On Oct. 17, the fashion giant released a statement saying West’s runway look from Balenciaga’s Spring 2023 show at Paris Fashion Week had been removed from Vogue Runway, as well as Balenciaga’s website.

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Additionally, Balenciaga said it removed a section from its website dedicated to the three Yeezy Gap Engineered by Balenciaga collaborations, which launched earlier this year. These items were also no longer available on other online retailers.

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Following its third quarter earnings report on Thursday, October 20, 2022, the fashion brand’s parent company, Kering, said in a statement to WWD: “Balenciaga has no further relationship or future plans related to this artist”.

With Balenciaga severing ties, West has lost one of its closest and oldest partners in the world of luxury fashion. The two have been linked for years, thanks in large part to West’s longstanding relationship with fashion house creative director Demna Gvasalia, which dates back to around 2014, when Vestments – the label Demna founded with her brother , Guram Gvasalia has made a breakthrough in fashion. world.

In 2015, the Gvaslia brothers consulted West on his Yeezy Season 1 line, and by the end of the year, Demna was signed to manage Balenciaga.

West and Demna’s relationship really solidified in 2019. The two constantly texted and eventually started working together again, with Demna serving as the creative director for West’s Donda Listening Parties in 2021.

“With Ye, I have something that I don’t really have with others, where anything is possible,” Demna told The Times last year. “For me, talking to him is like stepping back in time to the 8-year-old me who doesn’t have all these barriers and filters. We spent about two and a half hours talking about pimples. This kind conversations helps me grow as a designer because I’m like, ‘Yeah, why do we do it like that? Why buttons? Why wrap? I never thought of that before.

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