Snoop Dogg’s Associate Joins Gala Music Board, Death Row Records Closes in on Blockchain Engagement


After rap star Snoop Dogg acquired Death Row Records in February, the hip-hop legend explained that he would turn Death Row into a non-fungible token (NFT) label backed by blockchain technology. On Thursday, Snoop’s Head of Brand Partnerships Nick Adler joined a newly created Gala Music Advisory Board, alongside label executive DJ EFN, Grammy-nominated musician BT and former Tupac Shakur manager, Leila Steinberg.

Snoop’s blockchain ambitions

Snoop Dogg’s blockchain ambitions are gaining traction as legendary rapper Nick Adler’s brand partnership manager has joined Gala Music as an advisory board member. Snoop has been a fan of cryptocurrencies for almost a decade and even accepted bitcoin (BTC) for his album in 2013.

More recently, Snoop has been an avid fan and promoter of non-fungible token technology (NFT). Over a year ago, Snoop revealed he was a crypto whale with millions of dollars worth of NFTs. At the time, he told the public that he was “Cozomo de’ Medicia character on Twitter and known in NFT markets like Opensea, which holds a massive stash of top-notch NFTs.

In early 2022, headlines detailed that Snoop had acquired the label that helped catapult his music career – Death Row Records. The rapper bought the label from MNRK Music Group and he released his 19th album titled BODR. After the purchase, Snoop told the media that blockchain technology and NFTs would be an important part of Death Row’s ecosystem.

“Imagine me picking up one of my classic records that you love to death, and you’ve always treasured it and it means so much to you,” Snoop explained to media publication Complex in April 2022. “Now you have the right to buy acquire it and own it, and trade it and make money from it Now you actually own a piece of Snoop Dogg’s legacy as opposed to, I have a copy of his CD which I lost.

During his interview, Snoop added:

Now you actually have something that belongs to you and you can benefit from it. I just feel like that’s where the industry is heading. Being in it for so many years, 30 years strong. My fans come show up for me, I charge them for everything. T-shirts, concerts, this, that, but without reciprocating them. Do not sit well.

Snoop’s brand manager Nick Adler joins new gala music advisory board, legendary rapper slams streaming platforms

On Thursday, blockchain music company Gala Music revealed that Snoop’s Chief Brand Officer, Nick Adler, has joined a new Gala Music Advisory Board. In the tweet, Gala shares a video of all of the board members, including DJ and songwriter BT, former Tupac Shakur manager Leila Steinberg, and record producer DJ EFN. Speaking to contributor Benjamin James, Gala Music Vice President and Global Head of Music Business Brandon Tatum spoke about the new advisory board.

“The creation of our advisory board is an exciting next step in the growth of Gala Music,” Tatum detailed. “We look forward to leveraging the industry-specific knowledge and wisdom of these entertainment industry experts to help guide the Gala team on their vision and high profile initiatives to increase our chances of lasting success”, added the leader of Gala Music.

In April 2022, Snoop appeared on the “Drink Champs” podcast and the rapper clarified that he was removing the Death Row Records catalog from streaming sites like Spotify. Snoop explained at the time that streaming platforms don’t pay, and the only people paid are record labels and streaming platforms. Snoop told the “Drink Champs” hosts that there will soon be a Death Row app and music streaming through the metaverse.

“The first thing I did was pull all the music from these platforms that people traditionally know about because these platforms don’t pay,” Snoop pointed out during the podcast. “These platforms get millions upon millions of streams, and nobody gets paid except the record labels. So what I wanted to do is rip my music out, make a platform like Amazon, Netflix or Hulu It will be a Death Row app, and the music will live on in the metaverse until then.

Keywords in this story

Blockchain, Death Row, Death Row App, Death Row Blockchain, Death Row Records, Drink Champs Podcast, Gala Music, Gala Music Advisory Board, interview, nft, NFT, Non Fungible Token, Record Labels, Snoop, Snoop Blockchain, Snoop Dogg , Snoop Dogg NFT, Spotify, music streaming

What do you think of Snoop Dogg’s blockchain ambitions and the arrival of Nick Adler on Gala Music’s new advisory board? Let us know what you think about this topic in the comments section below.

Jamie Redman

Jamie Redman is the news manager for News and a fintech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He is passionate about Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written over 6,000 articles for News about disruptive protocols emerging today.

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