The first Digital Shanghai Fashion Week will start on June 17

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The first Digital Shanghai Fashion Week will begin on June 17. [Provided to chinadaily.com.cn]

The first Digital Shanghai Fashion Week will begin on June 17.

Themed “The Future of Builders,” the three-day digital fashion week will showcase new designs from Chinese designers for their Fall/Winter 2022 collection. These designs will be showcased on live fashion shows hosted on Douyin.

Visitors can search “Shanghai Fashion Week” on Douyin or follow Shanghai Fashion Week official accounts on WeChat, Weibo, Bilibili, YouTube and Instagram to keep up to date with fashion week news.

Lulusmile, a women’s fashion brand inspired by illustration art, will launch a virtual fashion show with the world’s first shared digital platform ROBOX during fashion week. The brand also plans to offer its customers a virtual shopping experience in the future.

Chinese designer Feng Chen Wang has announced that she will partner with metaverse innovation center InertPlan to create a virtual show themed “Feng Chen Wang World”. Meanwhile, YES BY YESIR will be launching their first cross-dimensional fashion show with virtual idol CHUAN.

As a long-time partner of Shanghai Fashion Week, designer platform LABELHOOD will cooperate with sports brand Nike to invite celebrities such as national basketball player Yang Shuyu, skateboard champion Pan Jiajie and hip-hop dancer Zhou Yuxiang to launch his opening show.

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